Inactivity levels are growing and the number of sport volunteers is diminishing in Europe. Passive models and campaigns promoting physical activity and sports for all have their limits. Therefore, Europe needs and deserves innovative and radical, but simple, more authentic and engaging, scalable models to solve this growingly important complex challenge. World Sport Volunteers Movement SCULT has a creative solution.
The main objective of the planned Erasmus+ Non-for-Profit European Sport Event “MyPromise Europe” is to boost sport volunteering and grassroots sport in parallel in Europe, by sporty and active people as new sport volunteers making one-to-one “MyPromises” to bring somebody inactive closer to sports and physical activity. Ideally and in absolute terms, this “one-for-one” approach, where the 1/3 of Europeans who are physically active, would each bring one inactive person closer to sport, would lead us to Europe where 2/3 of its people are physically active, sporty and healthy.
During the 2019 project, participants in 10 MyPromise Europe country events in 10 countries will make as sport volunteers 3,500 “MyPromises”, and via digital media campaigns, additional 7,000 “MyPromises” will be made to bring inactive people closer to sport and physical activity in 2019. MyPromise.eu technological platform will be developed to support the “MyPromise” giving (supply side of the MyPromise model), as well as to count the number of inactive people activated through the promises (demand side of the MyPromise model). To have the widest possible effect, 10 MyPromise Europe country events are planned to take place in parallel to 10 consecutive city marathons in Spring 2019.
The mainstream media coverage of the MyPromise Europe creative initiative will reach at least 1,000,000 people across Europe. The MyPromise Europe growth strategy and partnership development will lead to ca 50 sport events across Europe who are ready and interested in becoming MyPromise Europe country events in 2020. Finally, wide-scale international dissemination event SCULT Fest 2019 titled “MyPromise Europe Inspiration Day” will be organised together with the SCULT World Sport Volunteers Awards Gala 2019. The inspiration day brings together ca 500 people from different target groups.
MyPromise Europe uniquely incorporates sport volunteering and grassroots sport, social inclusion through sport, gender equality in sport, and health-enhancing physical activity.
The new MyPromise Europe approach is developed in a way that it would have relevance and multiple value, both financial and non-financial, to the participating organisations, target groups and general public.
Figure below illustrates the value chain of the MyPromise Europe project:The indirect effects of the MyPromise Europe activities extend to the society in general. In recent years, we have seen from the crowdsourcing and crowdfunding arena that one-for-one approaches are personal, committing and extremely powerful to make change happen. “If you can’t feed a hundred people, feed just one,” is famously said by Mother Teresa. MyPromise Europe initiative employs the same philosophy to the growing inactivity and diminishing popularity of sport volunteering problem in Europe. “Make MyPromise – Bring A Friend to Sport!”
The MyPromise Europe initiative was first unveiled by Ott Pärna, CEO of SCULT, at the European Commission’s EU Sport Forum 2018 in the discussion panel “Opportunities brought by innovation and digital technologies in sport”, held in Sofia, Bulgaria.
If you would like to take part of the initiative, please write firstname.lastname@example.org.